Watch Middle-Class Consumption Pattern, Cheatsheet For Business Optimization

Jakarta, 20/08 - Observing a certain group of people has become an effective way to find a business opportunity. But amidst this uncertain economic condition, observations could be new challenges. However, one group that may provide an opportunity should be the middle-class with their consumption pattern.

Based on a report by KataData: Middle Class Report 2025, the number of middle-class people in Indonesia is 47,9 million, decreased from 57,3 million people in 2019. Nevertheless, the role of the middle-class in driving the economic wheels is still very significant. Their buying power has contributed to 82% of household consumption  in Indonesia. 

Some of middle class behaviour that worth to observe are below:

1. Digital Transaction Usage

Middle-class people care about practicality in their activity, including transactions. This group also prefers using cashless transactions, and rarely holds cash money in big amounts. They only use cash money on several occasions, such as shopping in traditional markets or giving money at certain moments.  

2. Personalize Services and Offers

Exclusiveness becomes one of factors that attract the middle-class to do shopping. The more limited products and services, the more middle class people spend their money for its exclusiveness. 

3. Pricing Range

Even though they like exclusive things, middle-class people also pay very close attention to pricing range. They often see a lower price, and they have no hesitation to move to another merchant once they have a better offer for a similar product.

4. Update to The Trend

Fear of Missing Out (FOMO) is very identical to the middle class. They like products that become trendy and being spoken about in society. On top of that, they tend to pay attention to self-validation.

5. Installment Transaction Method

Once they love a thing, the middle class will do everything in every power to get it. One of
the solutions, they use an installment method while their balance is insufficient.

With all these factors, you can analyze exact products and additional services to keep their business growing. Practicality in doing transactions is one of the strategies to attract the middle class. Leveraging a digital payment can be an attraction of your business to the middle class. Making a partnership with a service provider company also can be an added value. 

Yokke as a payment service provider can boost your business to be an attraction for the middle class. The EDC machine by Yokke accepts various payment methods, such as debit card and credit card, QR code, to Buy Now Pay Later (BNPL). These services surely become an added value for the middle class to do transactions. For more information, call our 24/7 HiYokke team at 14021, WhatsApp 0811 40 14021, or email hiyokke@yokke.co.id.