Yokke Along With Tada Develop Integrated Loyalty Solution on EDC By MCI Accelerated Program

Jakarta, 15/07 - PT Mandiri Capital Indonesia (“MCI”) through its accelerator program continues to boost a strategic partnership in financial technology sectors. The most recent initiative is partnership between PT Mitra Transaksi Indonesia (“Yokke”), a financial service provider company as member of Bank Mandiri group, with Tada, loyalty and reward platform provider. 

The partnership is bringing a digital loyalty solution developed by Tada and integrated directly to the merchant EDC machine system by Yokke, to strengthen the customers retention and encourage the growth of the merchant's business. The collaboration is also supported by Akar Inti Enterprise (AIE) as a technology partner to ensure the system readiness and comprehensive integration. 

The synergy between Yokke, Tada, and AIE is officially celebrated by a signing ceremony of the Memorandum of Understanding (MoU) by Sylvia Novieta and Avit Dwi Suharsa as a the representatives of Yokke, Antonis Taufan of Tada, and Astari Kartika Hadinata of AIE, on Monday (15/7), in Mandiri Tower, Jakarta. 

“The collaboration is inline with Yokke’s strategy to provide a service that brings an added value to our payment ecosystem. We believe the support of technology and customer engagement approach by Tada will grow a more loyal customer base and be a backbone of sustainable development of merchant’s business,” said Sylvia Novieta in representing Yokke. 

In tune with Yokke, Tada also perceives this collaboration as a strategic move to strengthen the inclusive and sustainable digital payment ecosystem. 

“Not only bring a loyalty system, but also strategy to encourage the adoption, increase engagement, and ensure the continuity of the program. Through the program, we are proud Tada is able to contribute in supporting the equal digital payment adoption in Indonesia, especially with EDC by Yokke,” said Antonius Taufa, CEO Tada. 

Moreover, Akar Inti Enterprise (AIE) takes the role as a system integrator that ensures implementation of solutions run comprehensively, integrated, and optimal in Yokke’s ecosystem. 

“We hope the collaboration between Akar Inti Enterprise and Tada will bring a solution that supports the ecosystem of Yokke, encourages the growth of merchant’s business, and finally contributes to the equality of national payment digitalization,” said Astari Kartika, CEO AIE. 

The program will be implemented gradually by the second semester of 2025, and targeted to be a loyalty solution that is able to encourage the growth of merchant’s business, as well as the digital incentives model that can be replicated to any other sectors.